Introduction to the analysis of strategic problems and decisions facing sport managers and leaders as well as ethical and implementation issues. This course for seniors integrates academic work from both General Education and major courses and satisfies the Integrative Experience requirement for SptMgt majors. [No credit after SPORTMGT 480.]

Introduction to the analysis of strategic problems and decisions facing sport managers and leaders as well as ethical and implementation issues. This course for seniors integrates academic work from both General Education and major courses and satisfies the Integrative Experience requirement for SptMgt majors. [No credit after SPORTMGT 480.]

Marketing research is a fundamental component of any sport business decision. In this class we will discuss the various uses of marketing research, how to identify and utilize appropriate qualitative and quantitative research techniques, how to recognize effective and ineffective research, and how to appropriately interpret and apply the results.

The use of economic analysis to analyze issues related to the sport industry. Topics include ticket pricing strategies, monopolization, players' labor markets, revenue-sharing, salary caps, competitive balance, and the subsidization of stadiums.

This course identifies and analyzes the 3 key stakeholders driving corporate sponsorship activity within the commercial sports ecosystem: agency, property/rights holder, and corporate sponsor. The course educates on the functional roles involved in properly executing sponsorship objectives and strategies, while critically examining key industry themes such as contract building, brand activation, measurement/analytics, and rights holder modeling.

This course provides a hands-on dive into sport analytics. After completing this course, students should understand how to formulate a meaningful sport-related question, identify and collect appropriate data to address their question, determine a suitable analysis plan, execute a range of statistical analysis techniques, and communicate the results through a variety of media.

Students will use analytics to study a wide variety of issues affecting the sport industry. Topics examined include: player performance measurement, in-game decision making, player selection/team building, and general administration such as marketing, pricing, contracts, stadium management, etc. Students will learn not only how the recent application of analytics has improved each of these areas within the professional and collegiate sport industry, but also how analytics can improve decision making in any other field of business.

Basic theory in finance and accounting applied to managerial control of sport organizations. Includes forms of ownership, taxation, financial analysis, feasibility studies, and economic impact studies.

This is a stand-alone independent study designed by the student and faculty sponsor that involves frequent interaction between instructor and student. Qualitative and quantitative enrichment must be evident on the proposed contract before consent is given to undertake the study.

Projects, papers, or research. Must be approved and sponsored by a faculty member and approved by the chair of the curriculum committee.