Not available at this time

This is a stand-alone independent study designed by the student and faculty sponsor that involves frequent interaction between instructor and student. Qualitative and quantitative enrichment must be evident on the proposed contract before consent is given to undertake the study. Further information is available at CHC PATHS (honors.umass.edu/chc-paths/). REGISTRATION SHOULD BE DONE DURING PRE-REGISTRATION AND COMPLETED BEFORE THE END OF THE ADD-DROP PERIOD.

Not available at this time

Marketing is the most important tool to build awareness of your programs and services, and - if properly planned - can help you to reach new audiences and cultivate loyalty in those you already serve. This course will introduce you to the fundamentals of marketing for arts and cultural programs. You will learn basic marketing concepts, such as understanding the marketing mix, utilizing environmental analysis, developing position statements and branding an organization to help you formulate effective marketing strategies.

Recent statistics show that while most nonprofit arts organizations will earn half their income, the remainder must be raised from individual donors and grants. Other than earned income, the largest source of revenue for arts organizations continues to be individual donors at 35.5%. Now, more than ever, it is essential for arts managers to know how to develop and implement an effective fundraising program that draws its strength from a variety of sources, and focuses on building relationships as its foundation.

Arts Managers perform the work that is required to bring the arts and cultural programs to audiences, organizing programs such festivals and exhibits, performing arts events and film screenings. This course will introduce you to the "business of the arts," providing you with an overview of the careers in arts management, the types of work that arts managers do, and the current issues and trends now affecting arts management professionals.

This 3-credit course is designed as a primer in entrepreneurship for arts students and those in cognate fields. Students will examine the breadth of professional opportunities available in the Creative Economy and explore strategies for pursuing them. Based on these examinations, students will construct a personal mission statement, build an individualized portfolio of materials appropriate for professional development purposes, and begin a journal to formulate, collect, and grow creative venture ideas.

This seminar investigates Afro-Latin American and Afro-Latinx art from the colonial period to the present. Despite the growing fame in mainstream popular culture of Afro-Latinx artists like Cardi B, Lin-Manuel Miranda, and Amara La Negra, the misconception that Latin Americans and US Latinxs are all brown mestizos (people of mixed Spanish and Indigenous ancestry) persists. In this course we will analyze the critical role that art and visual culture has played in (mis)shaping of Afro-Latinidad.

Introduction to museum methods and practices. Issues such as the role of museums in society, the development of col-lections, conservation, curatorial and registrarial responsibilities, museum management, public relations, funding, ethics, and the production of exhibitions and catalogs. Includes field trips to area museums.