ST-InterpAnalysis/ConsumptnMkt

This seminar introduces and trains students in the process of analyzing unstructured qualitative data using interpretive methods. It covers the philosophy, theory, and methodology of interpretive analysis used in marketing and other social science disciplines, including coding, cases, themes, and theory development. The seminar provides analytical tools for qualitative researchers and others to strengthen the conceptual and practical contributions of their work.

Seminar in Tourism Thry & Rsch

This course is designed to be a graduate level seminar in theory construction in general and as it applies to the tourism phenomenon and its impacts. It is designed to give students an introduction into the basic concepts of theory using published research from the fields of management, marketing, hospitality and tourism management. Students are expected to develop an understanding of classic theories within their specific areas of interest and create a foundation framework for three dissertation research.
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