The 1970s feminist mantra "the personal is political" remains apt. How do our everyday choices reify or resist the current social order, which by many measures is dysfunctional and fundamentally unjust? At this advanced stage of global capitalism, many people engage the world primarily as consumers, a process inseparable from personal, professional, and commercial branding across various media platforms. How might we use our purchasing power as well as our creative capacity as producers to realize feminist futures? Yet we cannot enact what we cannot imagine.