Introduces primary and secondary data collection and analysis as a means to assess consumer behavior and develop effective marketing strategies; incorporates the use of technology in data collection and analysis. Prerequisites: MARKETNG 301; STATISTC 140 or 141 or RES-ECON 211 or 212.

Introduces primary and secondary data collection and analysis as a means to assess consumer behavior and develop effective marketing strategies; incorporates the use of technology in data collection and analysis. Prerequisites: MARKETNG 301; STATISTC 140 or 141 or RES-ECON 211 or 212.

Application of behavioral science theories and marketing theories to an understanding of the behavior of consumers. Exploration of consumer decision making and involvement as well as psychological and social factors that influence the consumer. Prerequisites: MARKETNG 301

Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.

The role of marketing management in determining the place of personal selling and distribution in the marketing mix. The role of the sales manager in supervising the functions of recruiting, hiring, organizing and controlling the sales force. Various types of selling; emphasis on managerial functions. Discussion also includes the roles and functions of channel members.

This course is designed to introduce students to the policy considerations that underlie labor and employment law. Students will also develop an understanding of how these policies and laws apply to human resource management. This class will introduce students to the major federal and state statutes, case law, and administrative rules that are essential for effective human resource management.

Overview of law and legal systems; attention to legal aspects of management problems.

Overview of law and legal systems; attention to legal aspects of management problems.

This course explores entrepreneurship in the context of corporations and other large organizations. Topics include product development and innovation, new business creation, the role of research and development, and the models to achieve successful growth via entrepreneurial activities within the corporation, with an emphasis on managerial skills, leadership, and culture.