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Not available at this time

This course is designed to increase student awareness of various ethical situations and responsibilities around the professional practice of public relations. Students will learn how to identify, explore and develop their ability to make responsible strategic communication and business decisions.

In this course, students will work in conjunction with UMass Athletics to produce live video sports content for ESPN+, NESN, web streaming and in-house video. Through lectures, observation, analysis, hands-on labs and working as crew for UMass sporting events, students will gain an understanding of the production elements of a live sports broadcast.

This course uses research, analysis and discussion of cases and campaigns to expose students to the professional practice of public relations and integrated communication management. Students will learn how to identify, explain and apply what they've learned to different publics/stakeholders as well as communication and business scenarios.

This course addresses the principles and practices of public relations and strategic communication in the public, private, for-profit and no-profit arenas. Course includes lectures, readings, multimedia viewings and student-engaged, collaborative and classroom and online learning methods.

This advanced, writing-intensive course will build on the fundamentals covered in Newswriting and Reporting to address the development and distribution of client content including earned, shared and owned media. Students will explore and gain practical, hands-on experience researching, writing, editing and evaluating various public relations materials, resulting in the creation of professional writing samples at the end of the semester.