Introduces primary and secondary data collection and analysis as a means to assess consumer behavior and develop effective marketing strategies; incorporates the use of technology in data collection and analysis. Prerequisites: MARKETNG 301; STATISTC 140 or 141 or RES-ECON 211 or 212.

As recent advances in technology have affected nearly every facet of marketing, digitization has revolutionized marketing strategy. Big data, social media networks and new monitoring tools to measure customer journeys are revolutionizing the way consumers and brands engage in online conversations. This course is designed to introduce new theoretical frameworks emerging from digital marketing, covering in detail topics such as search marketing, customer experience analytics, social media marketing, and recommendation systems.

Economic theory of the macro-economy. Determinants of unemployment rates, inflation rates, national income, GDP. Tools of public policy available which can be used to promote macroeconomic goals. (Gen.Ed. SB)

Economic theory of the macro-economy. Determinants of unemployment rates, inflation rates, national income, GDP. Tools of public policy available which can be used to promote macroeconomic goals. (Gen.Ed. SB)

Liars' Economics will introduce students to skeptical and effective consumption and production of information in the era of big data. Students will learn how to spot and avoid statistical pitfalls, irrational decisions, fake news, information out of context, and blind faith. The course will draw from historical examples and current events and from contemporary debates in economics and political economy. Students will practice interpreting, visualizing, and writing about big data.

Intensive writing course dealing with various topics in economics. Fulfills the Junior Year Writing requirement for students whose primary major is Economics at UMass Amherst.

Economic theory of the macro-economy. Determinants of unemployment rates, inflation rates, national income, GDP. Tools of public policy available which can be used to promote macroeconomic goals. (Gen.Ed. SB)

Economic theory of the macro-economy. Determinants of unemployment rates, inflation rates, national income, GDP. Tools of public policy available which can be used to promote macroeconomic goals. (Gen.Ed. SB)

Course requires that individual BA and BFA candidates create an 8-12 minutes of original work, bringing it through all stages of production to concert performance. Students will take on all aspects of being creative director of their senior project; including auditions, casting, rehearsal schedule and overall creative process. In addition, students will be required to keep a written journal and also submit an in depth creative process research paper.

Foundation Studio is a course designed to introduce students to the materials, techniques, language, concepts and process of making, using and thinking/talking about Art. Unlike many other art courses, Foundations is an experience where learning comes not only from the projects and their results but also from the interaction among the entire group of students. Your actions, opinions, and participation, and those of your fellow students, are an important part of your art experience and learning.