Sports Policy

Introduction to the analysis of strategic problems and decisions facing sport managers and leaders as well as ethical and implementation issues. This course for seniors integrates academic work from both General Education and major courses and satisfies the Integrative Experience requirement for SptMgt majors. [No credit after SPORTMGT 480.]

Sport Marketing

A study of basic marketing concepts with applications to sport organizations, both amateur and professional. Topics include promotions and public relations, sport consumer behavior, strategic market planning, marketing information management, marketing communications, and sponsorship. Prerequisite: MARKETNG 300 or 301.
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