This course provides an introduction to programming with a focus on business and analytics applications. The curriculum supports the development of skills in data extraction and manipulation as well as automating data analysis tasks. Students will become adept in the use of important libraries and will be able to use trusted open-source resources to support continued development of business applications. No prior programming experience expected.

The most challenging decisions that business leaders have to make often require particular attention to core values and ethics. These situations can be triggered by a government investigation, ambiguous clinical trial results or product safety concerns. Others may involve a potential employee termination. In each case, the leader must understand the facts, grapple with nuances and consider the deeper dimensions of the required action.

This course covers topics in Advanced Business Analytics, including managerial data mining, text mining, and decision trees, and more advanced data retrieval and manipulation. Models from statistics AI (e.g., regression, clustering, neural nets, classification, association rule modeling, etc.) will be applied to real data sets. In this managerially focused course, students will learn about when and how to use techniques and how to interpret output. Students will also learn how to extract and manipulate data using various software and programming languages.

This course explores cutting edge idea generation in the field of marketing.

This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.

The goal of this course is to teach leaders what they need to know in order to build high-performance operations with world-class processes of innovation and continuous improvement. We cover the most current methodologies and tools, together with the most important soft skills required, to create efficient and responsive operations that deliver the highest quality services and products.