The definite integral, techniques of integration, and applications to physics, chemistry, and engineering. Sequences, series, and power series. Taylor and MacLaurin series. Prerequisite: MATH 131 or equivalent. Honors section available. (Gen.Ed. R2)

[Note: Because this course presupposes knowledge of basic math skills, it will satisfy the R1 requirement upon successful completion.]

The definite integral, techniques of integration, and applications to physics, chemistry, and engineering. Sequences, series, and power series. Taylor and MacLaurin series. Prerequisite: MATH 131 or equivalent. Honors section available. (Gen.Ed. R2)

[Note: Because this course presupposes knowledge of basic math skills, it will satisfy the R1 requirement upon successful completion.]

Continuity, limits, and the derivative for algebraic, trigonometric, logarithmic, exponential, and inverse functions. Applications to physics, chemistry, and engineering. Prerequisites: high school algebra, plane geometry, trigonometry, and analytic geometry. Honors section available first semester. (Gen.Ed. R2)

[Note: Because this course presupposes knowledge of basic math skills, it will satisfy the R1 requirement upon successful completion.]

Continuity, limits, and the derivative for algebraic, trigonometric, logarithmic, exponential, and inverse functions. Applications to physics, chemistry, and engineering. Prerequisites: high school algebra, plane geometry, trigonometry, and analytic geometry. Honors section available first semester. (Gen.Ed. R2)

[Note: Because this course presupposes knowledge of basic math skills, it will satisfy the R1 requirement upon successful completion.]

As recent advances in technology have affected nearly every facet of marketing, digitization has revolutionized marketing strategy. Big data, social media networks and new monitoring tools to measure customer journeys are revolutionizing the way consumers and brands engage in online conversations. This course is designed to introduce new theoretical frameworks emerging from digital marketing, covering in detail topics such as search marketing, customer experience analytics, social media marketing, and recommendation systems.

A deep understanding of the customer is essential to developing innovative products, services, and marketing strategies. To achieve these goals, increasing numbers of firms use qualitative research methods to study customer and user experiences. These methods can uncover in-depth insights about customers' lives and behavior, which are often not accessible through quantitative analyses of big data or conventional marketing metrics. This course introduces students to a set of concepts and research methods for generating, communicating, and leveraging customer insights.

Application of behavioral science theories and marketing theories to an understanding of the behavior of consumers. Exploration of consumer decision making and involvement as well as psychological and social factors that influence the consumer. Prerequisites: MARKETNG 301