In this course, students are provided with the unique opportunity to apply their business and marketing knowledge to "real life" business situations. Students act as marketing consultants, by working directly with a professional business advisor to analyze the current marketing strategy of a small business in Western Massachusetts. By working in teams and conducting their own market research, students will develop an updated marketing plan for the business.

The cultural, economic, social, legal, political, or organizational forces that influence multinational marketing operations. Prerequisite: MARKETNG 300 or 301.

Individual study of a selected problem for qualified students; by arrangement with members of the department. Available only to marketing majors meeting departmental requirements.

Individual study of a selected problem for qualified students; by arrangement with members of the department. Available only to marketing majors meeting departmental requirements.

Description not available at this time

Course description not available at this time.

Description not available at this time

The cultural, economic, social, legal, political, or organizational forces that influence multinational marketing operations. Prerequisite: MARKETNG 300 or 301.

Application of behavioral science theories and marketing theories to an understanding of the behavior of consumers. Exploration of consumer decision making and involvement as well as psychological and social factors that influence the consumer. Prerequisites: MARKETNG 301

499 - seminar