Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.

This course explores entrepreneurship in the context of corporations and other large organizations. Topics include product development and innovation, new business creation, the role of research and development, and the models to achieve successful growth via entrepreneurial activities within the corporation, with an emphasis on managerial skills, leadership, and culture.

This course is designed to be highly integrative in that students use knowledge and tools from all functional areas of business to develop a "whole organization" perspective. In addition, they integrate by examining these functions within the context of business and societal environments, such as the competitive, political/legal, socio-cultural, technological, and economic. Furthermore, they integrate and further develop general education knowledge and skills, such as written and oral communications in each course assignment.

Workforce planning includes strategic assessment of internal and external labor markets, the legal context, and the future labor needs of the organization. Effective recruiting requires identification of labor sources, targeting talent, and training recruiters. Employee selection topics include measurement, assessment, and hiring of candidates. Post-hire issues including socialization, retention, and separation are also covered.

Overview of law and legal systems; attention to legal aspects of management problems.

This course is designed to be highly integrative in that students use knowledge and tools from all functional areas of business to develop a "whole organization" perspective. In addition, they integrate by examining these functions within the context of business and societal environments, such as the competitive, political/legal, socio-cultural, technological, and economic. Furthermore, they integrate and further develop general education knowledge and skills, such as written and oral communications in each course assignment.