This course uses research, analysis and discussion of cases and campaigns to expose students to the professional practice of public relations and integrated communication management. Students will learn how to identify, explain and apply what they've learned to different publics/stakeholders as well as communication and business scenarios.

This course addresses the principles and practices of public relations and strategic communication in the public, private, for-profit and no-profit arenas. Course includes lectures, readings, multimedia viewings and student-engaged, collaborative and classroom and online learning methods.

This course approaches food writing from a news reporting perspective. The Pioneer Valley is home to a network of food producers, from farmers and cheese makers to brewers and beekeepers. Students will travel into the field to meet people who make and grow what we eat, conducting interviews and collecting information to synthesize into multimedia stories from publication around themes such as health, history, travel, ecology, animal welfare, social change, nutrition, and home cooking.

In introduction to Visual Storytelling, students will become better producers and consumers of visual media. Students will develop a deeper visual literacy by studying topics like visual ethics, aesthetics, agency, and the currents of the modern visual journalism ecosystem. By reporting their own video, photography and data visualization projects, students will learn how to control exposure with a DSLR camera, how to capture quality video and how to use different editing and production software. (Gen. Ed. AT)

A hands-on course aimed at how to write, edit and cover sports stories. Interviewing skills will be honed in this class, and you will need a flexible schedule in order to cover games outside of classes. Students will learn to write a variety of stories ranging from straight game stories to previews to features and breaking news. Students will read and analyze successful writing styles from sportswriters in all mediums, including broadcast and the Web.