Concepts of marketing applied to professional, collegiate, amateur, and corporate settings. Emphasis on strategic marketing planning, marketing communication, branding, sponsorship development and fit, and promotional strategies and activities.

The Commonwealth Honors College thesis or project is intended to provide students with the opportunity to work closely with faculty members to define and carry out in-depth research or creative endeavors. It provides excellent preparation for students who intend to continue their education through graduate study or begin their professional careers. The student works closely with their 499Y Honors Research sponsor to pursue research on a topic or question of special interest to them in preparation for writing a 499T Honors Thesis or completing a 499P Honors Project.

Honors Thesis expectations are high. The intended end-product is a traditional research manuscript with accompanying artifact(s), all theses:
- are 6 credits or more of sustained research on a single topic, typically conducted over two semesters.
- begin with creative inquiry and systematic research.
- include documentation of substantive scholarly endeavor.
- culminate in an oral defense or other form of public presentation.

Honors Project expectations are high. The intended end-product is a traditional project manuscript with accompanying artifact(s), all projects:
- are 6 credits or more of sustained research on a single topic, typically conducted over two semesters.
- begin with creative inquiry and systematic research.
- include documentation of substantive scholarly endeavor.
- culminate in an oral defense or other form of public presentation.

Not available at this time

Projects, papers, or research. Must be approved and sponsored by a faculty member and approved by the chair of the curriculum committee.

An investigation of the functions of management in terms of operating and financing public assembly facilities. Includes public and private arenas, coliseums, and stadiums.

An investigation of the functions of management in terms of operating and financing public assembly facilities. Includes public and private arenas, coliseums, and stadiums.

A presentation of the basic legal system, its terminology, and principles as applied to professional and amateur sports. Emphasis on identifying and analyzing legal issues, the ramifications of those issues, and the means of limiting the liability of sport organizations.

An introduction to the management of college athletics, including a review of the organizational structure in regards to the intercollegiate athletic department, conferences, and the NCAA. Analysis of the prevailing issues in college athletics including financial trends, academic recruiting legislation, conference realignment, reform, and Title IX/gender equity.