This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.

This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.

This course introduces twentieth-century science fiction through reading American, European and Japanese novels and stories, examining SF in social, critical and literary contexts, and its sites of production and consumption. (Gen.Ed. AL, U)

Utopian and dystopian novels. The ability of literature to generate social critique. Readings include works by Huxley, Orwell, Kafka, Atwood, Burgess, Gibson, Piercy, Gilman, Dick, and others. (Gen.Ed. AL, G)

This is a discussion based course that examines cultural practices from around the world in relation to issues of identity and self-definition. Students engage with ways of reading the contemporary world through cultural metaphors and theoretical critical angles. Students explore a wide range of visual, virtual, performative and written texts in order to refine their critical cultural analysis. Students curate their own content by selecting areas of research and choices of materials for further investigation.

Course description not available at this time.

This exploration of historical methodologies aims to help students learn to locate, evaluate and synthesize primary sources. Students in this course undertake original primary source research through a detailed semester-long investigation of a single historical event. Topics vary by instructor.

This publication seminar is aimed aimed helping students develop and submit an article for publication at a peer-reviewed journal. Participants should plan to workshop elements of their paper throughout the semester.

Introduction to wines, beers, and spirits. The identification of various types of beverages; their origin, production, and availability. Emphasis on the buying, pricing, control, storage, promotion, and selling of beverages in the hospitality industry. All students must be 21 years of age by the first day of class in order to participate. Proof of age will be required on the first day of class.

This course examines the vast store of folklore inspired by and directed at alcohol and its cultural reach. Folklore means traditional expressive practices ranging from the verbal arts (such as stories and songs) to material culture (such as crafts and medicine) to customary activities (such as rituals and beliefs). The range of folklore herein is both global and ancient; that is, it concerns the entire history of alcohol, which in effect necessitates attention to the entire history of humanity in a global perspective.