Product Strategy

Examination and analysis of factors pertinent to effective product-related decisions by marketing managers; emphasis on development of new products; management of existing product lines; product deletions, and organizational approaches to product management.

Prerequisites: MARKETNG 301

Services Marketing

In this course, we will discuss strategies for increasing service quality and improving customer satisfaction. Content is relevant for those considering careers within service industries (e.g. hospitality, health, professional services) or businesses that use service as a differentiator.

Consumer Behavior

Application of behavioral science theories and marketing theories to an understanding of the behavior of consumers. Exploration of consumer decision making and involvement as well as psychological and social factors that influence the consumer. Prerequisites: MARKETNG 301

Consumer Behavior

Application of behavioral science theories and marketing theories to an understanding of the behavior of consumers. Exploration of consumer decision making and involvement as well as psychological and social factors that influence the consumer. Prerequisites: MARKETNG 301

Marketing Research

Introduces primary and secondary data collection and analysis as a means to assess consumer behavior and develop effective marketing strategies; incorporates the use of technology in data collection and analysis. Prerequisites: MARKETNG 301; STATISTC 140 or 141 or RES-ECON 211 or 212.

Internet Marketing

Explores the internet's impact on the marketing discipline and the effective use of this technology; the internet's effect on marketing strategy, consumer behavior, advertising, retailing, and distribution.

Prerequisite: MARKETNG 300 or 301
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