Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.

Workforce planning includes strategic assessment of internal and external labor markets, the legal context, and the future labor needs of the organization. Effective recruiting requires identification of labor sources, targeting talent, and training recruiters. Employee selection topics include measurement, assessment, and hiring of candidates. Post-hire issues including socialization, retention, and separation are also covered.

Overview of law and legal systems; attention to legal aspects of management problems.

This course addresses the issues an entrepreneur must navigate to turn an idea into a vibrant business. Students learn how entrepreneurs form companies, build teams, secure intellectual property and develop a corporate culture. Throughout the course, particular attention is paid to ?people issues? such as founder relations and the dynamic between the CEO and board of directors. Students also see that the entrepreneurial journey can become rocky when competitors try to block key hires, when the party on the other side of the table is a corporate giant and when cash gets tight.

Overview of law and legal systems; attention to legal aspects of management problems.

This course is designed to be highly integrative in that students use knowledge and tools from all functional areas of business to develop a "whole organization" perspective. In addition, they integrate by examining these functions within the context of business and societal environments, such as the competitive, political/legal, socio-cultural, technological, and economic. Furthermore, they integrate and further develop general education knowledge and skills, such as written and oral communications in each course assignment.

This course is designed to be highly integrative in that students use knowledge and tools from all functional areas of business to develop a "whole organization" perspective. In addition, they integrate by examining these functions within the context of business and societal environments, such as the competitive, political/legal, socio-cultural, technological, and economic. Furthermore, they integrate and further develop general education knowledge and skills, such as written and oral communications in each course assignment.

This course is designed to be highly integrative in that students use knowledge and tools from all functional areas of business to develop a "whole organization" perspective. In addition, they integrate by examining these functions within the context of business and societal environments, such as the competitive, political/legal, socio-cultural, technological, and economic. Furthermore, they integrate and further develop general education knowledge and skills, such as written and oral communications in each course assignment.

This course is designed to be highly integrative in that students use knowledge and tools from all functional areas of business to develop a "whole organization" perspective. In addition, they integrate by examining these functions within the context of business and societal environments, such as the competitive, political/legal, socio-cultural, technological, and economic. Furthermore, they integrate and further develop general education knowledge and skills, such as written and oral communications in each course assignment.