Introduces principles and strategies for direct marketing and database marketing; direct marketing through the use of lists, catalogs, direct mail, print and broadcast media, telemarketing, and the Internet.

Prerequisites: MARKETNG 300 or 301

The cultural, economic, social, legal, political, or organizational forces that influence multinational marketing operations. Prerequisite: MARKETNG 300 or 301.

Individual study of a selected problem for qualified students; by arrangement with members of the department. Available only to marketing majors meeting departmental requirements.

Individual study of a selected problem for qualified students; by arrangement with members of the department. Available only to marketing majors meeting departmental requirements.

Description not available at this time

Course description not available at this time.

Description not available at this time

The cultural, economic, social, legal, political, or organizational forces that influence multinational marketing operations. Prerequisite: MARKETNG 300 or 301.

Development of effective marketing communication strategies based on an understanding of the characteristics of audiences; conceptual material from communications theory applied to advertising and other promotional problems.

Explores the internet's impact on the marketing discipline and the effective use of this technology; the internet's effect on marketing strategy, consumer behavior, advertising, retailing, and distribution.

Prerequisite: MARKETNG 300 or 301