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This course provides students with hands-on marketing experience. Students will be organized into departments as part of an advertising agency and will work on the advertising and/or promotions strategy for a specific client. (The specific client will vary year-to-year.) Together, the class will research, design, present, and execute a custom-made solution for the client. This can include an advertising campaign, on-campus promotional event, public relations campaign, direct marketing campaign, an interactive web-based campaign, etc.

This course introduces core political economy concepts from both classical and modern thinkers while engaging in contemporary debates about the relationship between states and markets. Students will read Smith, Marx, List, Polanyi, Keynes, Hayek, and others, as well as engage with questions such as: What is political economy? Why and how do capitalist systems differ? Why are some countries wealthier and more prosperous than others? What is the role of the state in the economy, market, and development?