Sport Marketing

A study of basic marketing concepts with applications to sport organizations, both amateur and professional. Topics include promotions and public relations, sport consumer behavior, strategic market planning, marketing information management, marketing communications, and sponsorship. Prerequisite: MARKETNG 300 or 301.

ST-Grant Writing

This course is designed to help students gain practical experience in writing and revising grant proposals. The course is intended particularly for students planning to apply for NSF Doctoral Dissertation Improvement Grants, but may be useful for students applying for other research grants as well. Students will each write an independent grant proposal that will be peer-reviewed by a mock panel composed of student and faculty reviewers. A revised version will be due at the end of the semester that addresses panel comments.
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