Individual study of a selected problem for qualified students; by arrangement with members of the department. Available only to marketing majors meeting departmental requirements.

Description not available at this time

Course description not available at this time.

Description not available at this time

Application of behavioral science theories and marketing theories to an understanding of the behavior of consumers. Exploration of consumer decision making and involvement as well as psychological and social factors that influence the consumer.

The cultural, economic, social, legal, political, or organizational forces that influence multinational marketing operations. Prerequisite: MARKETNG 300 or 301.

In this course, we will discuss strategies for increasing service quality and improving customer satisfaction. Content is relevant for those considering careers within service industries (e.g. hospitality, health, professional services) or businesses that use service as a differentiator.

Development of effective marketing communication strategies based on an understanding of the characteristics of audiences; conceptual material from communications theory applied to advertising and other promotional problems.