Application of behavioral science theories and marketing theories to an understanding of the behavior of consumers. Exploration of consumer decision making and involvement as well as psychological and social factors that influence the consumer. Prerequisites: MARKETNG 301

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Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.

Description not available at this time

Not available at this time

Focuses on the formal aspects of organization, structure, and design, and the relationship of these topics to such factors as technology, size, complexity, and environmental influences. Also, power, conflict, and politics within the context of formal organizations. (MANAGMNT 330 is a micro approach, focusing on individual and small groups; MANAGMNT 331 is a macro approach focusing on groups and organizations as a system in an environment.) Prerequisite: MANAGMNT 301.

There are three primary threads in the course. First, the course serves as an overview of the key concepts and frameworks of strategic management and shows how these can be applied in the discussion of particular cases. The second thread is sustainability. Typically, strategic thinking has limited itself to a concern with economic performance; competitive advantage and above-average profitability have been seen as the `holy grail.? This course takes a broader view and sees the `bottom line? in strategic thinking as including environmental and social impacts.

Examines current threats to the sustainability of the global economy, the environmental and social impacts of current business practices, and how both governmental regulations and for profit business initiatives are needed to address these issues.

Examines current threats to the sustainability of the global economy, the environmental and social impacts of current business practices, and how both governmental regulations and for profit business initiatives are needed to address these issues.