Introduces primary and secondary data collection and analysis as a means to assess consumer behavior and develop effective marketing strategies; incorporates the use of technology in data collection and analysis. Prerequisites: MARKETNG 301; STATISTC 140 or 141 or RES-ECON 211 or 212.

Not available at this time

Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.

There are three primary threads in the course. First, the course serves as an overview of the key concepts and frameworks of strategic management and shows how these can be applied in the discussion of particular cases. The second thread is sustainability. Typically, strategic thinking has limited itself to a concern with economic performance; competitive advantage and above-average profitability have been seen as the `holy grail.? This course takes a broader view and sees the `bottom line? in strategic thinking as including environmental and social impacts.

Examines current threats to the sustainability of the global economy, the environmental and social impacts of current business practices, and how both governmental regulations and for profit business initiatives are needed to address these issues.

Advanced study of current problems in development and administration of personnel problems. Research methodology and recent research findings emphasized. Major research project required. Prerequisites: senior standing, consent of instructor, and MANAGMNT 314.

Description not available at this time

Description not available at this time

Individual, interpersonal, and group behavior in an organizational context. Encourage a broadened awareness of one's own and others' behavior in managerial roles, while improving managerial skills. Prerequisite: MANAGMNT 301.

Contact department for description.