Supply Chain Mgt

Basic concepts of supply chain management such as synchronized information, product and financial flow, channel design and configuration, supplier relationships, internal and external logistics, and inventory deployment and replenishment. Supply chain modeling for the optimization and monitoring of a supply chain, or a segment thereof, using network (mathematical programming) models.

S-Consumer Behavior

Application of behavioral science theories and marketing theories to an understanding of the behavior of consumers. Exploration of consumer decision making and involvement as well as psychological and social factors that influence the consumer.

Intl Mktg

The cultural, economic, social, legal, political, or organizational forces that influence multinational marketing operations. Prerequisite: MARKETNG 300 or 301.
Subscribe to