Application of behavioral science theories and marketing theories to an understanding of the behavior of consumers. Exploration of consumer decision making and involvement as well as psychological and social factors that influence the consumer. Prerequisites: MARKETNG 301

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Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.

The role of marketing management in determining the place of personal selling and distribution in the marketing mix. The role of the sales manager in supervising the functions of recruiting, hiring, organizing and controlling the sales force. Various types of selling; emphasis on managerial functions. Discussion also includes the roles and functions of channel members.

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Focuses on the formal aspects of organization, structure, and design, and the relationship of these topics to such factors as technology, size, complexity, and environmental influences. Also, power, conflict, and politics within the context of formal organizations. (MANAGMNT 330 is a micro approach, focusing on individual and small groups; MANAGMNT 331 is a macro approach focusing on groups and organizations as a system in an environment.) Prerequisite: MANAGMNT 301.

Examines current threats to the sustainability of the global economy, the environmental and social impacts of current business practices, and how both governmental regulations and for profit business initiatives are needed to address these issues.

Examines current threats to the sustainability of the global economy, the environmental and social impacts of current business practices, and how both governmental regulations and for profit business initiatives are needed to address these issues.

Overview of law and legal systems; attention to legal aspects of management problems.

Internationalizing activities including: trade concepts and issues, types of relationship, and specific forms of organization and operation; current issues and situations in the international arena and their impact on business activities; current transitions from international to global business conditions. Alternative views and differences fostered replicating actual intercultural relations. New views on how international business may help reduce the economic gap between poor and rich nations.