Sport Marketing

A study of basic marketing concepts with applications to sport organizations, both amateur and professional. Topics include promotions and public relations, sport consumer behavior, strategic market planning, marketing information management, marketing communications, and sponsorship. Prerequisite: MARKETNG 300 or 301.

ST-Sports&Violence in America

Sports and Violence utilizes Smith's typology of Sports Violence and Syke's categories of Moral Worth to investigate supposed legitimate and instances of violence in and out of sport. Students will investigate the use of abusive practices by players, coaches and administrators as well as instances of self-abuse and preventive practices to lessen abuse.

ST-Race and Sport

Race and Sport investigates how racial and gender formation degraded, defamed and denied women and people of color the opportunity to participate in sport. The course will recognize the important milestones overcome and those yet to be broken. This course puts a premium on students being able to critically analyze the institution of sport.
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