This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.

This graduate course provides comprehensive coverage of project management, focusing on the methods and competencies needed to effectively manage projects. Upon successful completion of this course, students will be able to understand different project management techniques, terminology and trends; define project success measures and methods; improve quality, cost and efficiency with the project management process; and gain basic competency using project management software.

This course provides an introduction to topics in managerial data mining, and related data retrieval and manipulation content. Models in regression, clustering, neural nets, classification, and association rule mining are applied to business data sets. In this managerially-focused course, students will learn how to use such models and interpret output. Students will also be introduced to a programming language for extraction and manipulation of data. Experiential exercises will be assigned using leading industry applications.

This course provides an overview of statistical analysis and inference. The language and methods of statistics are used throughout the MBA curriculum, both in the classroom and in assigned readings. In addition, the language and methods of statistical analysis have permeated much of academic and professional writing as well as media reporting, both inside and beyond the business community. The goal is to present a broad introduction to statistical thinking, concepts, methods, and vocabulary. The course has an emphasis on business applications.

The purpose of this course is to introduce students to the area of corporate finance and investments. Students will learn about the basic concerns and responsibilities of financial managers, and gain an appreciation of the methods of analysis employed by them. Students will learn both theory and practice of corporate finance and investments.

This course surveys the practical frictions managers encounter when solving problems and getting organizations to move forward and make progress. These frictions include ambiguity, imperfect information, politics, and flawed human beings. In working through a series of difficult cases, drawn from both academic and popular sources, students learn a set of techniques for overcoming these frictions. Students emerge with a broader appreciation for the general manager's job, and with the ability to avoid getting stuck on issues which can otherwise fluster junior executives.

An overview of the concepts and language of financial and managerial accounting that covers how accounting information can be used as an effective tool for communication, monitoring, and resource allocation. Topics include the principles and methodologies underlying financial statements and the inherent limitations of that information. Additional topics include behavior, cost analysis, and tools used to motivate and coordinate business activities.

In this course students will learn to prepare and interpret the three major components of the corporate annual report: the Balance Sheet, the Income Statement, and the Statement of Cash Flows. The underlying accounting model that produces these statements will be critically reviewed; both its strengths and limitations will be evaluated. Additionally the role of popular ratios in forecasting firm profitability, risk, and liquidity are considered. Student will gain this knowledge through homework assignments, discussion questions, and an integrative case analysis.

This course provides an introduction to Business Intelligence, including the processes, methodologies, infrastructure, and current practices used to transform business data into useful information and support business decision-making. Business Intelligence requires foundation knowledge in data storage and retrieval, thus this course will review logical data models for both database management systems and data warehouses. Students will learn to extract and manipulate data from these systems and assess security-related issues.

This course teaches students how to maximize spreadsheets as a data management tool using advanced functions and formulas. Students will learn how to efficiently manipulate, format, and automate data, and use spreadsheets to build customized reports, dashboards, amazing charts, pivot tables and macros. This course is applicable to all business disciplines. Prerequisites: basic spreadsheet knowledge.