Marketing Management

This Ph.D. course reviews the marketing literature from primarily the Journal of Marketing. The plan is to read and discuss all the articles. The articles are listed below. Each seminar participant will lead the discussion of an article every seminar meeting. Articles will be assigned during the first class of the semester. In preparation for each class, participants should be ready to discuss all articles in depth, regardless of if the participant is presenting the article or not. Summaries of the articles should be posted on the BBL class website.

Teaching Seminar

This course will explore teaching fundamentals and teaching philosophy to prepare future educators. Students who complete this course will have a strong foundation of various teaching tools and techniques.

Thry&Resrch Org Behv

Theories and empirical applications of organizational behavior in contemporary research. Topics include motivations, organizational justice, attitudes, leadership, and groups. Participants critically analyze and research theoretical articles on current issues. Focus on building knowledge and research skills.
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