S-Sport Entrepreneurship

This course is designed to provide students with a foundational "road-map" for starting a new business in the sports industry. The course will clearly and methodically outline the key issues, current thinking, problems, and solutions one will face over the course of an entrepreneurial venture or career. Upon successful completion of this course, students will have the knowledge base upon which to plan, launch, and grow an entrepreneurial venture; and/or be a contributing member of an entrepreneurial startup team.

Intro To Sports Law

A presentation of the basic legal system, its terminology, and principles as applied to professional and amateur sports. Emphasis on identifying and analyzing legal issues, the ramifications of those issues, and the means of limiting the liability of sport organizations.

College Athletics

An introduction to the management of college athletics, including a review of the organizational structure in regards to the intercollegiate athletic department, conferences, and the NCAA. Analysis of the prevailing issues in college athletics including financial trends, academic recruiting legislation, conference realignment, reform, and Title IX/gender equity.

Sport Marketing

A study of basic marketing concepts with applications to sport organizations, both amateur and professional. Topics include promotions and public relations, sport consumer behavior, strategic market planning, marketing information management, marketing communications, and sponsorship. Prerequisite: MARKETNG 300 or 301.

Sport Marketing

A study of basic marketing concepts with applications to sport organizations, both amateur and professional. Topics include promotions and public relations, sport consumer behavior, strategic market planning, marketing information management, marketing communications, and sponsorship. Prerequisite: MARKETNG 300 or 301.
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