Learn to write print and on-line marketing materials. Includes community service learning and sales presentations. Intended for Marketing majors; open to all SOM majors. Prerequisites: ENGLWRIT 112 or 113

For HTM majors. Emphasis on HTM career skills and abilities, including interpersonal communication and response to diversity challenges and industry trends. Fulfills Junior Year Writing requirement.

This course focuses on how organizations create messages to brand themselves, position themselves in relation to political and social policy issues that affect them, and communicate in a crisis. We will be looking analytically at the verbal and visual strategies used in corporate web sites, press statements, and other documents that corporations generate to respond to upcoming political challenges and societal trends and expectations, such as corporate social responsibility and environmental sustainability.

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