Individual study of a selected problem for qualified students; by arrangement with members of the department. Available only to marketing majors meeting departmental requirements.

Individual study of a selected problem for qualified students; by arrangement with members of the department. Available only to marketing majors meeting departmental requirements.

Individual study of a selected problem for qualified students; by arrangement with members of the department. Available only to marketing majors meeting departmental requirements.

Individual study of a selected problem for qualified students; by arrangement with members of the department. Available only to marketing majors meeting departmental requirements.

This course examines how brands successfully market health and wellness products, from organic foods and herbal supplements to clean beauty and wellness services. Students will learn about certification labels, sustainability messaging, and cause marketing. They will analyze consumer behavior, evaluate branding strategies, and develop digital marketing campaigns tailored to wellness-conscious audiences. Through case studies and hands-on projects, students will gain practical experience in product positioning, social media engagement, and ethical marketing in the natural and organic industry.

Organizations need more digital thinking assets for solving our time's most challenging marketing, and business problems, and for excelling in an increasingly digital, data, and technology-driven world. Digital thinking, and practice are central in creating exceptional value for consumers, organizations, and society. This course is designed to immerse one in digital thinking, practice, and problem solving, and to guide one in developing into a dynamic marketer, extraordinary problem solver, and thought leader.

In this course, students are provided with the unique opportunity to apply their business and marketing knowledge to ?real life? business situations. Students act as marketing consultants, by working directly with a professional business advisor to analyze the current marketing strategy of a small business in Western Massachusetts. By working in teams and conducting their own market research, students will develop an updated marketing plan for the business.

In this course, we will discuss strategies for increasing service quality and improving customer satisfaction. Content is relevant for those considering careers within service industries (e.g. hospitality, health, professional services) or businesses that use service as a differentiator.

In this course, we will discuss strategies for increasing service quality and improving customer satisfaction. Content is relevant for those considering careers within service industries (e.g. hospitality, health, professional services) or businesses that use service as a differentiator.

The theory and technology of marketing for non-profit organizations and services. Application of traditional tools, distinguishing services and non-profits from regular marketing situations. Involves substantial case discussion. Prerequisites: MARKETNG 300 or 301