S-Intro to Rhetorical Theory
The study of rhetoric is traditionally concerned with how messages are crafted to achieve desired effects in audiences. The oldest rhetorical theories were mainly arts of public speech, but rhetoric has also been important as a school subject devoted to eloquence more generally, including arts of written composition. Today, "rhetoric" is probably best known as a term of political abuse; but, in the academy, it survives in a variety of approaches for looking at the suasory function of discourse.