This course is designed to be a graduate level seminar in theory construction in general and as it applies to the tourism phenomenon and its impacts. It is designed to give students an introduction into the basic concepts of theory using published research from the fields of management, marketing, hospitality and tourism management. Students are expected to develop an understanding of classic theories within their specific areas of interest and create a foundation framework for three dissertation research.

This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.

This course provides an introduction to topics in managerial data mining, and related data retrieval and manipulation content. Models in regression, clustering, neural nets, classification, and association rule mining are applied to business data sets. In this managerially-focused course, students will learn how to use such models and interpret output. Students will also be introduced to a programming language for extraction and manipulation of data. Experiential exercises will be assigned using leading industry applications.

The risk management concept and the associated insurance-related financing tools. Emphasis on the corporate risk handling function from a financial perspective. The insurance industry, pertinent trends, and the products offered.

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Techniques of multivariate statistical an-alysis as applied to business research. Discriminant analysis, canonical correlation, multivariate analysis of variance and covariance, factor analysis, cluster analysis.

This course is designed to prepare students for success in the following career and professional development competencies such as networking, internship/job search, professional etiquette and industry research. Specific activities will include but are not limited to: resume building, interviewing skills, dressing for success, utilizing social media platforms, developing elevator pitches, building professional connections, increasing knowledge of industry and career areas and navigating career fairs.