A deep understanding of the customer is essential to developing innovative products, services, and marketing strategies. To achieve these goals, increasing numbers of firms use qualitative research methods to study customer and user experiences. These methods can uncover in-depth insights about customers' lives and behavior, which are often not accessible through quantitative analyses of big data or conventional marketing metrics. This course introduces students to a set of concepts and research methods for generating, communicating, and leveraging customer insights.

A deep understanding of the customer is essential to developing innovative products, services, and marketing strategies. To achieve these goals, increasing numbers of firms use qualitative research methods to study customer and user experiences. These methods can uncover in-depth insights about customers' lives and behavior, which are often not accessible through quantitative analyses of big data or conventional marketing metrics. This course introduces students to a set of concepts and research methods for generating, communicating, and leveraging customer insights.

This course explores, through demonstrations and technical assignments, the creative possiblities of digital image creation and manipulation using primarily Photoshop, and the printmaking technique of Photopolymer Gravure processes.

Though reading often seems automatic and effortless, it is an extremely impressive cognitive feat. This seminar reviews what is known about how the mind accomplishes this task. Among other topics, we will address the neural systems underlying reading, the sources of individual differences in reading skill (including dyslexia), the process of learning to read, and reading in non-alphabetic writing systems (e.g., Chinese).

This seminar course will introduce the study of traumatic stress and posttraumatic stress disorder (PTSD). Students in this course will learn about the history of PTSD, as well as theoretical frameworks for understanding the effects of traumatic stress on individual psychological functioning. We will also cover the assessment, diagnosis, and treatment of individuals who have experienced traumatic stress. Careful attention will be paid to the various contextual factors that influence both exposure and responses to violence, including developmental stage, gender, and race/ethnicity.

Basic conceptual knowledge of statistical reasoning, skill in applying common statistical techniques. Topics include probability; measures of central tendency, variability, and correlation; and statistical inference involving one- and two-group means. (Gen.Ed. R2)

This course includes complex financial modeling and valuation analysis, using excel and Argus software, to aid in the financial analysis and decision making of commercial real estate.

Second-year project/seminar. Students interpret and analyze problems for public sector or non-profit clients. Also examines how problems affect public organizations, and the real constraints and opportunities that face such organizations. Small teams work on policy problems facing public organizations, then write and present a report to the seminar and the client.

A lot of policy work is contingent on who gets to leverage, correct, or tell the story of the past. This course will push students to think about the historical context of policy work. We will learn a variety of ways of studying past policies using historical methods and discuss in detail the politics of how we remember (and forget) policies. This course will focus on both polices with obvious historical context (like confederate memorials or reparations), and examples where the past is less obvious (like privacy and social media).

Are there things about the world you?d like to change? Are you hoping to have a lasting impact on society? Learn how to turn your aspirations into action by organizing, funding, operating, and governing an imaginary nonprofit organization. Students in this course will learn about setting realistic goals and measuring the organization?s impact, fund raising, governing an organization when things go well and when they don?t, and deciding when to change to a different structure or dissolve the organization.