Introduces primary and secondary data collection and analysis as a means to assess consumer behavior and develop effective marketing strategies; incorporates the use of technology in data collection and analysis. Prerequisites: MARKETNG 301; STATISTC 140 or 141 or RES-ECON 211 or 212.

Introduces primary and secondary data collection and analysis as a means to assess consumer behavior and develop effective marketing strategies; incorporates the use of technology in data collection and analysis. Prerequisites: MARKETNG 301; STATISTC 140 or 141 or RES-ECON 211 or 212.

Not available at this time

Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.

Internationalizing activities including: trade concepts and issues, types of relationship, and specific forms of organization and operation; current issues and situations in the international arena and their impact on business activities; current transitions from international to global business conditions. Alternative views and differences fostered replicating actual intercultural relations. New views on how international business may help reduce the economic gap between poor and rich nations.

This course is designed to provide a fundamental understanding of the financing alternatives that may be available to a growing enterprise during its life cycle and the costs and benefits of each. After reviewing the basics of capital structure, the course covers a full range of financing options from traditional venture capital to corporate investments, government grants and funding techniques that make use of the internet. The course also addresses some of the strategic financial decisions that the entrepreneur encounters as the company matures.

This course explores the relevance and consequence of gender organizations, and management. As a central feature around which social life is organized, gender has implications for women, men, and how we work.

This course provides a broad view of entrepreneurship. Topics include the business plan, raising money for a new venture, assessing the riskiness of new businesses and the unique management challenges of startups.

New Venture Creation introduces students to the process of bringing an innovation to life. Students will learn how to analyze changes in society that create the need for innovation. In teams, students will identify a specific opportunity, investigate its feasibility, and plan its operation. (GenEd: SB)

New Venture Creation introduces students to the process of bringing an innovation to life. Students will learn how to analyze changes in society that create the need for innovation. In teams, students will identify a specific opportunity, investigate its feasibility, and plan its operation. (GenEd: SB)