A study of basic marketing concepts with applications to sport organizations, both amateur and professional. Topics include promotions and public relations, sport consumer behavior, strategic market planning, marketing information management, marketing communications, and sponsorship. Prerequisite: MARKETNG 300 or 301.

Designed for students in the social science and business related fields of study. Introduction to basic statistical methods used to collect, summarize, and analyze numerical data. Emphasis on application to decision making; examples from the social sciences and business. Topics include: common statistical notation, elementary probability theory, sampling, descriptive statistics, statistical estimation and hypothesis testing. Basic algebra and familiarity with computer and internet necessary. (Gen.Ed. R2)

Designed for students in the social science and business related fields of study. Introduction to basic statistical methods used to collect, summarize, and analyze numerical data. Emphasis on application to decision making; examples from the social sciences and business. Topics include: common statistical notation, elementary probability theory, sampling, descriptive statistics, statistical estimation and hypothesis testing. Basic algebra and familiarity with computer and internet necessary. (Gen.Ed. R2)

Designed for students in the social science and business related fields of study. Introduction to basic statistical methods used to collect, summarize, and analyze numerical data. Emphasis on application to decision making; examples from the social sciences and business. Topics include: common statistical notation, elementary probability theory, sampling, descriptive statistics, statistical estimation and hypothesis testing. Basic algebra and familiarity with computer and internet necessary. (Gen.Ed. R2)

Human resource management in food service, hotels, and the travel industry. Functions of leadership motivation, job design, recruitment, wage and salary administration, performance appraisal. Training in health and safety.

Writer's workshop with emphasis on fiction. May be repeated by M.F.A. candidates for a total of 24 credits.

Contact department for description.

Materials from behavioral and social sciences used to expand understanding of marketing phenomena.

Theories and empirical applications of organizational behavior in contemporary research. Topics include motivations, organizational justice, attitudes, leadership, and groups. Participants critically analyze and research theoretical articles on current issues. Focus on building knowledge and research skills.

This seminar is a required course for Commonwealth Honors College students where students participate in a topical seminar-style course designed by its instructor. While the subject matter of each section is different, advanced knowledge of the topic is not required. While the subject matter of each section is different, the requirements for each section are the same.