Introduces primary and secondary data collection and analysis as a means to assess consumer behavior and develop effective marketing strategies; incorporates the use of technology in data collection and analysis. Prerequisites: MARKETNG 301; STATISTC 140 or 141 or RES-ECON 211 or 212.

Introduces primary and secondary data collection and analysis as a means to assess consumer behavior and develop effective marketing strategies; incorporates the use of technology in data collection and analysis. Prerequisites: MARKETNG 301; STATISTC 140 or 141 or RES-ECON 211 or 212.

Not available at this time

Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.

This course explores the relevance and consequence of gender organizations, and management. As a central feature around which social life is organized, gender has implications for women, men, and how we work.

This course provides a broad view of entrepreneurship. Topics include the business plan, raising money for a new venture, assessing the riskiness of new businesses and the unique management challenges of startups.

Examines current threats to the sustainability of the global economy, the environmental and social impacts of current business practices, and how both governmental regulations and for profit business initiatives are needed to address these issues.

New Venture Creation introduces students to the process of bringing an innovation to life. Students will learn how to analyze changes in society that create the need for innovation. In teams, students will identify a specific opportunity, investigate its feasibility, and plan its operation. (GenEd: SB)

New Venture Creation introduces students to the process of bringing an innovation to life. Students will learn how to analyze changes in society that create the need for innovation. In teams, students will identify a specific opportunity, investigate its feasibility, and plan its operation. (GenEd: SB)

New Venture Creation introduces students to the process of bringing an innovation to life. Students will learn how to analyze changes in society that create the need for innovation. In teams, students will identify a specific opportunity, investigate its feasibility, and plan its operation. (GenEd: SB)