Consumer Behavior

Application of behavioral science theories and marketing theories to an understanding of the behavior of consumers. Exploration of consumer decision making and involvement as well as psychological and social factors that influence the consumer. Prerequisites: MARKETNG 301

William Clifford Wilkinson

Submitted by admin on
Primary Title:  
Departmental Assistant
Institution:  
UMASS Amherst
Department:  
Transportation Services
Email Address:  
wwilkinson@umass.edu
Office Building:  
UMass Transit Services / PVTA

Silas A Ray-Burns

Submitted by admin on
Primary Title:  
Departmental Assistant
Institution:  
UMASS Amherst
Department:  
UMass Dining - Retail
Email Address:  
srayburns@umass.edu

Gender, Sexuality and Culture

This course offers an introduction to some of the basic concepts and theoretical perspectives in Women, Gender and Sexuality Studies. Drawing on disciplinary, interdisciplinary and cross-cultural studies, students will engage critically with issues such as gender inequities, sexuality, families, work, media images, queer issues, masculinity, reproductive rights, and history. Throughout the course, students will explore how experiences of gender and sexuality intersect with other social constructs of difference, including race/ethnicity, class, and age.

Gender, Sexuality and Culture

This course offers an introduction to some of the basic concepts and theoretical perspectives in Women, Gender and Sexuality Studies. Drawing on disciplinary, interdisciplinary and cross-cultural studies, students will engage critically with issues such as gender inequities, sexuality, families, work, media images, queer issues, masculinity, reproductive rights, and history. Throughout the course, students will explore how experiences of gender and sexuality intersect with other social constructs of difference, including race/ethnicity, class, and age.

Advanced Human Performance

This course explores advanced training principles and methodologies currently utilized in elite strength and conditioning environments. Through a combination of theoretical instruction and hands-on experience, this course bridges the gap between academic knowledge and real-world application. Students will examine athletic performance enhancement through biomechanical, physiological, and neuromuscular lenses, using evidence-based program design and contemporary programming models.

Optoelectronics

Theory and applications of modern optoelectronic components such as waveguides and optical fibers, photodetectors, light emitting diodes, and semiconductor lasers. Emphasis on the physics and operating characteristics of optoelectronic semiconductor devices.

Comp Syst Principles colloq

Students will explore topics from the 230 curriculum in greater detail, focusing on low-level systems concepts, memory and process management, and concurrency. The course emphasizes deeper understanding of how systems behave at the machine level through additional reading, discussion, and implementation. Students will also gain hands-on experience with an alternative systems programming language (e.g., Rust), enabling them to compare design choices and safety models across system languages.
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