StrategicMgmtIssues/SportIndus

Integration of multiple disciplines (marketing, organizational behavior/development, law/risk management, finance, socio-cultural) this case study-based course challenges students to identify and address current strategic issues facing sport executives across a broad range of sport industries including professional teams, consultancies, college athletic and manufacturers. Topical issues explored include entrepreneurship and the effective use of marketing and management analytics.

Sports Policy

Introduction to the analysis of strategic problems and decisions facing sport managers and leaders as well as ethical and implementation issues. This course for seniors integrates academic work from both General Education and major courses and satisfies the Integrative Experience requirement for SptMgt majors. [No credit after SPORTMGT 480.]

Sport Marketing

A study of basic marketing concepts with applications to sport organizations, both amateur and professional. Topics include promotions and public relations, sport consumer behavior, strategic market planning, marketing information management, marketing communications, and sponsorship. Prerequisite: MARKETNG 300 or 301.
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