This course provides an understanding of the strategic role of Information Technologies (IT) in business; how to successfully integrate IT into the organization; how to manage the challenges associated with conceiving, justifying, implementing and maintaining IT-based initiatives ; and how to be an active and productive participant in management decisions that involve IT.

The goal of this course is to teach leaders what they need to know in order to build high-performance operations with world-class processes of innovation and continuous improvement. We cover the most current methodologies and tools, together with the most important soft skills required, to create efficient and responsive operations that deliver the highest quality services and products.

This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.

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