Description not available at this time

A presentation of the basic legal system, its terminology, and principles as applied to professional and amateur sports. Emphasis on identifying and analyzing legal issues, the ramifications of those issues, and the means of limiting the liability of sport organizations.

A study of basic marketing concepts with applications to sport organizations, both amateur and professional. Topics include promotions and public relations, sport consumer behavior, strategic market planning, marketing information management, marketing communications, and sponsorship. Prerequisite: MARKETNG 300 or 301.

Special projects, studies, or research.

What does it take to excel at the C-level (CEO, COO, CMO) of sports franchises? Through the integration of multiple disciplines (marketing, organizational behavior/development, law/risk management, finance, socio-cultural), this case study-based course challenges students to identify and address current strategic issues facing sport executives across a broad range of sport industries including professional teams, consultancies, college athletics, and manufacturers. Topical issues explored include entrepreneurship and the effective use of marketing and management analytics.

Projects, papers, or research. Must be approved and sponsored by a faculty member and approved by the chair of the curriculum committee.

Special projects, studies, or research.

Projects, papers, or research. Must be approved and sponsored by a faculty member and approved by the chair of the curriculum committee.

Basic theory in finance and accounting applied to managerial control of sport organizations. Includes forms of ownership, taxation, financial analysis, feasibility studies, and economic impact studies.

Introduction to the analysis of strategic problems and decisions facing sport managers and leaders as well as ethical and implementation issues. This course for seniors integrates academic work from both General Education and major courses and satisfies the Integrative Experience requirement for SptMgt majors. [No credit after SPORTMGT 480.]