Sport Marketing

A study of basic marketing concepts with applications to sport organizations, both amateur and professional. Topics include promotions and public relations, sport consumer behavior, strategic market planning, marketing information management, marketing communications, and sponsorship. Prerequisite: MARKETNG 300 or 301.

College Athletics

An introduction to the management of college athletics, including a review of the organizational structure in regards to the intercollegiate athletic department, conferences, and the NCAA. Analysis of the prevailing issues in college athletics including financial trends, academic recruiting legislation, conference realignment, reform, and Title IX/gender equity.
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