S-Appl Spt Mktg Res

Survey design, implementation and an-alysis relating to sport audiences and consumers with a focus on brand management theory. Students participate in market research projects in conjunction with regional and national sports organizations. Lecture and field work. Mr. Gladden

Sport Labor Relatns

Analysis of labor relations in professional sport. Emphasis on the laws of contracts, antitrust, agency, and labor relations. Examination of the collective bargaining process through negotiation projects. Ms. Pike Masteralexis
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