Direct Marketing

Introduces principles and strategies for direct marketing and database marketing; direct marketing through the use of lists, catalogs, direct mail, print and broadcast media, telemarketing, and the Internet.

Prerequisites: MARKETNG 300 or 301

Supply Chain Management

Integrated supply chain constitutes a core firm competency, spanning most business functions required to deliver products and services to consumers at the right time, in the right amounts, at attractive prices, and with satisfactory quality characteristics. Advances in information technology facilitate continued improvement in supply chain infrastructure and operations efficiency.
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