A presentation of the basic legal system, its terminology, and principles as applied to professional and amateur sports. Emphasis on identifying and analyzing legal issues, the ramifications of those issues, and the means of limiting the liability of sport organizations.

An introduction to the management of college athletics, including a review of the organizational structure in regards to the intercollegiate athletic department, conferences, and the NCAA. Analysis of the prevailing issues in college athletics including financial trends, academic recruiting legislation, conference realignment, reform, and Title IX/gender equity.

An overview of the business of sport, including career opportunities. A study of the value of professional management to sport organizations.

An overview of the business of sport, including career opportunities. A study of the value of professional management to sport organizations.

An overview of the business of sport, including career opportunities. A study of the value of professional management to sport organizations.

This course is based on the premise that while knowledge of leadership that is captured by readings, structured, and presented by professors in the classroom is a valuable tool for learning, it can be complemented by learning directly from experienced sport executives. This process of combining theory with leadership lessons from the "real world" will require you to read, reflect, write, and prepare diligently for 4-5 visits from top executives in the sport industry.

Marketing research is a fundamental component of any sport business decision. In this class we will discuss the various uses of marketing research, how to identify and utilize appropriate qualitative and quantitative research techniques, how to recognize effective and ineffective research, and how to appropriately interpret and apply the results.

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Description not available at this time.

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