Explores the internet's impact on the marketing discipline and the effective use of this technology; the internet's effect on marketing strategy, consumer behavior, advertising, retailing, and distribution.

Prerequisite: MARKETNG 300 or 301

Application of behavioral science theories and marketing theories to an understanding of the behavior of consumers. Exploration of consumer decision making and involvement as well as psychological and social factors that influence the consumer. Prerequisites: MARKETNG 301

Not available at this time

Not available at this time

Not available at this time

Not available at this time

Continuation of MARKETNG 498. Thesis mandatory; by arrangement with a member of the department serving as thesis chairperson and the Honors Office.

Continuation of MARKETNG 498. Thesis mandatory; by arrangement with a member of the department serving as thesis chairperson and the Honors Office.