Marketing research is a fundamental component of any sport business decision. In this class we will discuss the various uses of marketing research, how to identify and utilize appropriate qualitative and quantitative research techniques, how to recognize effective and ineffective research, and how to appropriately interpret and apply the results.

This course is designed to provide students with a foundational "road-map"
for starting a new business in the sports industry. The course will clearly and methodically outline the key issues, current thinking, problems, and solutions one will face over the course of an entrepreneurial venture or career. Upon successful completion of this course, students will have the knowledge base upon which to plan, launch, and grow an entrepreneurial venture; and/or be a contributing member of an entrepreneurial startup team.

Not available at this time.

Description not available at this time

A presentation of the basic legal system, its terminology, and principles as applied to professional and amateur sports. Emphasis on identifying and analyzing legal issues, the ramifications of those issues, and the means of limiting the liability of sport organizations.

A study of basic marketing concepts with applications to sport organizations, both amateur and professional. Topics include promotions and public relations, sport consumer behavior, strategic market planning, marketing information management, marketing communications, and sponsorship. Prerequisite: MARKETNG 300 or 301.

Special projects, studies, or research.

Critical analysis of strategic management theory as it relates to sporting organizations. Key elements include the role of a general manager, strategy formulation, environmental analysis, and strategic implementation. Case studies and computer simulations utilized. Extensive class participation required. Mr. McDonald

Projects, papers, or research. Must be approved and sponsored by a faculty member and approved by the chair of the curriculum committee.

Special projects, studies, or research.