Many of us want to work in a job where we feel like we are making a difference. Non-profits in the United States and worldwide, are dedicated to well-known causes, such as the American Heart Association, or gain popular attention through viral cause-marketing such as the ice bucket challenge for ALS. Non-profits can range from small volunteer run efforts with a very narrow focus, to international networks that wield immense power to enact change. Either way, they must follow best practices to maintain their status and effectiveness.